Here’s an interesting review of a book indexing all the different ways to do user research. Someday it shall reside on a shelf near my desk …
‘In less than the span of a single childhood, Americans have merged with their machines, staring at a screen for at least eight hours a day, more time than we spend on any other activity including sleeping. Teens fit some seven hours of screen time into the average school day; 11, if you count time spent multitasking on several devices. When President Obama last ran for office, the iPhone had yet to be launched. Now smartphones outnumber the old models in America, and more than a third of users get online before getting out of bed.
‘Meanwhile, texting has become like blinking: the average person, regardless of age, sends or receives about 400 texts a month, four times the 2007 number. The average teen processes an astounding 3,700 texts a month, double the 2007 figure. And more than two thirds of these normal, everyday cyborgs, myself included, report feeling their phone vibrate when in fact nothing is happening. Researchers call it “phantom-vibration syndrome.”’
Found this piece interesting. Discusses analytics and user research as a tool for client (ah hem) communication.