Designers use whitespace to create a feeling of sophistication and elegance for upscale brands. Coupled with a sensitive use of typography and photography, generous whitespace is seen all over luxury markets. Cosmetics, for example, use extensive whitespace in their marketing material to tell the reader that they are sophisticated, high quality, and generally expensive.
‘… People are drowning in a deluge of data. Corporate users received about 110 messages a day in 2010, says market researcher Radicati Group. There are 110 million tweets a day, Twitter says. Researcher Basex has pegged business productivity losses due to the “cost of unnecessary interruptions” at $650 billion in 2007….”
‘… The social-networking behemoth has focused on “social design” — in which it develops products that make it easier for its 500 million users to communicate without getting “lost in a sea” of messages, says Andrew Bosworth, director of engineering.
‘”The simpler the product, the more users engage in it,” says Bosworth,
He points to services such as Facebook Messages and Facebook Groups that streamline communications among people of similar interests. “The deeper the thing is, the more I understand how something works, the more I am likely to use it.”…’
Five Simple Rules
1. Standard font size for long texts
The font size you are reading right now is not big. It’s the text size browsers display by default. It’s the text size browsers were intended to display.
We don’t want to click bigger or smaller buttons and we don’t want to change our preferences. We want to read right away. We want you to adjust to our settings, and not the other way around.
Initially it is more difficult to create a good layout with a big font size, but thatdifficulty will help you design a simpler, clearer site. Cramming a site with information isn’t difficult, but making it simple and easy-to-use is. At first, you’ll be shocked how big the default text is. But after a day, you won’t want to see anything smaller than 100% font-size for the main text. It looks big at first, but once you use it you quickly realize why all browser makers chose this as the default text size.
2. Active white space
Let your text breathe. Using white space is not a designer’s nerdy issue. It’s not about taste.
“The width of the column must be proportioned to the size of the type. Overlong columns are wearying to the eye and also have an adverse psychological effect. Overshort columns can also be disturbing because they interrupt the flow of reading and put the reader off by obliging the eye to change lines too rapidly.”
Josef Muller-Brockmann, Grid Systems
Having air around the text reduces the stress level, as it makes it much easier to focus on the essence. You don’t need to fill the whole window. White space looking nicer is not a side effect: it’s the logic consequence of functional design. Who
said websites need to be crammed with stuff?
Muller-Brockmann: “The question of the column width is not merely one of design or format; the question of legibility is of equal importance.”
Please make sure that the line width (text column width, also called “measure”) is not too wide, and that you add room on the left and right to make it easy for the eye to jump. We don’t want to adjust either the font size or window size. When we open a website, we just want to read away. Column widths that scale are nice; never-ending text lines all across the screen are not.
Good Nielsen – bad Nielsen. The King of Usability recently added white space and a maximum width to his main article column (left). The old layout scaled 100% (right picture). A little bit more line space and you’re perfect.
The basic rule is: 10 to 15 words per line. For liquid layouts, at 100% font size, 50% column width (in relation to window size) is a good benchmark for most screen resolutions.
3. Reader friendly line height
Here is what the reading specialist says:
Lines that are too narrowly set impair reading speed because the upper and lower line are both taken in by the eye at the same time The eye cannot focus on excessively close lines and … the reader expends energy in the wrong place and tires more easily. The same also holds true for lines that are too widely spaced.
The default HTML line height is too small. If you increase the line height, the text becomes more readable. 140% leading is a good benchmark.
4. Clear color contrast
This should not even be necessary to say. But if you still believe you can get away with one of the following combinations:
- light grey text on a lighter grey background
- “silver” colored text on a snow white background
- grey text on a yellow background
- yellow text on a red background
- green text on a red background, and so on…
…then you are not a web designer, but just a designer with an attitude. If you insist you are a web designer, then you have to be aware that no one will ever know, as no one will ever be able to read what you say. Stop this nonsense and let us see what you type. Note: for screen design, an overly strong contrast (full black and white) is not ideal either, as the text starts to flicker. Benchmark: #333 on #fff
5. No text in images
We want to be able to search text, copy text, save text, play with the cursor and mark text while we read. Text in images looks pretty, but pretty is not what the web is about. It’s about communication and information, and information needs to be readable and usable and scalable and citable and sendable.
If you can’t make your website look nice without text in images, I am afraid that you will have to start again from scratch.
Most websites are crammed with small text that’s a pain to read. Why? There is no reason for squeezing so much information onto the screen. It’s just a stupid collective mistake that dates back to a time when screens were really, really small. So…
Screen vs. magazine: 100% is NOT big; image by Wilson Miner.