‘In less than the span of a single childhood, Americans have merged with their machines, staring at a screen for at least eight hours a day, more time than we spend on any other activity including sleeping. Teens fit some seven hours of screen time into the average school day; 11, if you count time spent multitasking on several devices. When President Obama last ran for office, the iPhone had yet to be launched. Now smartphones outnumber the old models in America, and more than a third of users get online before getting out of bed.
‘Meanwhile, texting has become like blinking: the average person, regardless of age, sends or receives about 400 texts a month, four times the 2007 number. The average teen processes an astounding 3,700 texts a month, double the 2007 figure. And more than two thirds of these normal, everyday cyborgs, myself included, report feeling their phone vibrate when in fact nothing is happening. Researchers call it “phantom-vibration syndrome.”’
Is the Internet Making Us Crazy? What the New Research Says – Newsweek and The Daily Beast.
Designers use whitespace to create a feeling of sophistication and elegance for upscale brands. Coupled with a sensitive use of typography and photography, generous whitespace is seen all over luxury markets. Cosmetics, for example, use extensive whitespace in their marketing material to tell the reader that they are sophisticated, high quality, and generally expensive.
via A List Apart: Articles: Whitespace.
‘… People are drowning in a deluge of data. Corporate users received about 110 messages a day in 2010, says market researcher Radicati Group. There are 110 million tweets a day, Twitter says. Researcher Basex has pegged business productivity losses due to the “cost of unnecessary interruptions” at $650 billion in 2007….”
‘… The social-networking behemoth has focused on “social design” — in which it develops products that make it easier for its 500 million users to communicate without getting “lost in a sea” of messages, says Andrew Bosworth, director of engineering.
‘”The simpler the product, the more users engage in it,” says Bosworth,
He points to services such as Facebook Messages and Facebook Groups that streamline communications among people of similar interests. “The deeper the thing is, the more I understand how something works, the more I am likely to use it.”…’
From Social media users grapple with information overload – USATODAY.com.