SimpliFi.net tool

SimpliFi.net, from SimpliFi LLC in Winston-Salem, N.C., uses a virtual financial adviser named Sophie to guide you through a planning process based on financial goals, such as saving for retirement or reducing debt. The site assesses how much you should spend and save to reach your particular goal and tells you how likely you are to achieve it with a “Goal Point Average” ranging from A+ to F. (You don’t give the site any of your financial-account information, but you do have to input approximate balances.)

The site can provide details on how much you need to save over a certain period to reach your goals and offer recommendations on types of investments to consider. The site is registered with the Securities and Exchange Commission, which offers investors a measure of protection: Among other things, the site must comply with SEC rules for registered investment advisers and is subject to examination by SEC staff.

via The Best Online Tools for Personal Finance – WSJ.com.

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