When we create content—whether it’s a tweet, a blog post or a program description—we can no longer anticipate the default experience to be the desktop web browser. Our content is going places—sometimes places we can’t predict. It could be an iPhone, a Kindle, even a Nintendo Wii.
As it is dispatched to digital corners far and wide, is it equipped to do its job, no matter the context? Will content goals and user needs remain well served.