As we embrace this shift, we need to relinquish control of our content as well, setting it free from the boundaries of a traditional webpage to flow as needed through varied displays and contexts. In the words of futurefriend.ly’s Brad Frost, “get your content ready to go anywhere because it’s going to go everywhere.”
But don’t unlock the shackles just yet: our content is far from future-ready. When extracted from the carefully designed pages on which it lives today, most web content turns into undifferentiated text, its meaning lost as it spills into any container you give it.
We can do better. Rather than accept these “content blobs,” as Karen McGrane calls them, we can embrace meaningful, modular chunks that are ready to travel.